An Influencer Framework for PR
How to improve your influencer marketing
Earned media comes in many forms and there is more to influence than “influencers”, although they have come to dominate the conversation in recent years.
The big question for PR and communications professionals to address is: What is influence? If we know that, we can establish when using influencer marketing for a particular project is appropriate – and when it is not the right call.
Inside the Free Report
What is Influence?
Understanding how influence is based off the principles of reciprocity, consistency, social proof, authority and scarcity.
What do I need to know about Influencer Marketing?
The different types of influencers your business can work with and when to work with them.
How do I work with an Influencer?
Finding, vetting and working with different influencers to achieve the best results.
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